Pengaruh Lokasi, Daya Tarik, dan Promosi Media Sosial terhadap Kepuasan Wisatawan Pasar Keramat Pacet, Mojokerto. (The Influence of Location, Attraction, and Social Media Promotion on Tourist Satisfaction at Paket Keramat Market, Mojokerto).

Indonesia is a country that is very rich in natural resources and biodiversity
due to its strategic geographical location. With more than 17,540 islands
inhabited by various tribes with diverse cultural heritages. Indonesia is
becoming a popuIar tourist destination for IokaI travelers, in other words
Indonesia has a lot of room to grow in terms of the tourism sector. The Central
Statistics Agency (BPS) reported that there were 433.57 million domestic trips
from archipelago tourists or local tourists during the first semester of 2023.
Based on the province, East Java was recorded to have the highest number of
trips in 2023 at 116.7 million visits, or 27% of the total visits. When sorted by
district or city, the most popular tourist destinations in East Java Province for
domestic tourists are Surabaya City, MaIang Regency, and Mojokerto
Regency. One location in East Java that has interesting tourism potential is
Mojokerto Regency. Kramatjetak Village, located in Pacet Sub-district,
Mojokerto Regency, East Java Province, is one such prospective settlement.
Kramatjetek Village is a community that has transformed "Pasar Kramat"
from a location that was once a garbage dump into a tourist spot. The purpose
of this study was to determine whether the influence of Location (X1),
Attractiveness (X2) and Social Media Promotion (X3) on the level of tourist
satisfaction at the Pacet Keramat Market, Mojokerto. this type of research
uses quantitative methods with Multiple Linear Regression Analysis, The
population is all visitors who have visited or are visiting the Pacet Mojokerto
Keramat Market with a sample size of 108 respondents from distributing e�questionnaire statements, via Google Form. The results obtained state that
Location, Attractiveness, and Social Media Promotion partially and
simultaneously affect Tourist Satisfaction. This hypothesis testing is proven
through the t test (partial) that Location has a positive and significant effect
on Tourist Satisfaction, Attractiveness has a positive and significant effect on
Tourist Satisfaction, also Social Media Promotion has a positive and
significant effect on Tourist Satisfaction. As well as the F test (Simultan) with
F count 18.004> F tabeI 2.691 and a significant level of 0.001 <0.05. With the
acquisition of a determination value (R2) of 34.2%. While the remaining
65.8% can be influenced by other factors and comes from outside the variables
studied such as product quality, word of mouth, service quality, and price.