Implementasi Kebijakan Digitalisasi Pelayanan Publik di Kelurahan Gubeng Kecamatan Gubeng Kota Surabaya (Studi Implementasi Surabaya Single Windows (SSW) Alfa Dalam Memberikan Pelayanan Publik). (Implementation of Public Service Digitalization Policy in Gubeng Village, Gubeng District, Surabaya City (Study on the Implementation of Surabaya Single Windows (SSW) Alfa in Providing Public Services)).

Surabaya Single Windows (SSW) Alfa is an innovation program for
licensing and non-licensing services from the Surabaya City
Government. Surabaya Single Windows Alfa is a development
application from a previous application called Surabaya Single
Windows which was launched in 2013. With the SSW Alfa
application, residents of the city of Surabaya can process service
requests online. Gubeng Village consistently serves residents by
using the digitalization system provided by the Surabaya City
Government. The aim of this research is to describe the
implementation of the Surabaya Single Windows Alfa digitalization
service program in Gubeng Village, Gubeng District, Surabaya City
based on the theory of Successful Program Implementation
according to George Edward III which consists of Communication,
Disposition, Resources and Bureaucratic Structure. The method
used in this research is descriptive qualitative by collecting
observation and interview data. The research results show that
the Surabaya Single Windows Alfa program has been running well.
However, in its implementation there are still several obstacles
that hinder the implementation of the program. The inhibiting
factors found in this research are the need for equal
understanding of the application of Surabaya Single Windows Alfa
for human resources in Gubeng Village and the lack of socialization
to the community regarding the Surabaya Single Windows Alfa
program. This results in many people still not understanding the
terms or documents required for the application.